Local Service Ads
Looking to get More Qualified Leads and Book High-Paying Jobs?
Trusted By Many other Brands
Are you a local business owner tired of relying on luck to get leads? With Local Service Ads, you can finally stop chasing customers and start having them come to you, ready to book and ready to pay. At Juwealth Digital, we help plumbing, HVAC, gas engineering, electricians, and other local service-based businesses dominate local search, generate high-intent leads, and close more high-paying jobs every single month. And the best thing is, YOU ONLY GET TO PAY FOR REAL LEADS THAT CONTACT YOU.
What Are Local Service Ads and Why They’re a Game-Changer for Your Local Business
Local Service Ads (LSAs) are Google’s premium ads designed specifically for local service businesses. Unlike traditional PPC ads, LSAs appear right at the top of Google search results, even above the standard ads and organic listings.
When someone searches for “plumber near me” or “boiler repair in Manchester,” Local Service Ads show your business with a Google Guarantee badge, star reviews, and a direct “Call” or “Message” button, instantly building trust and driving more leads.
Here’s why they matter:
- It's a pay per lead model, not per click, so you only pay when a real lead contacts you.
- You get top visibility on Google, meaning your business appears at the very top of search results.
- LSAs capture high buyer intent customers, ready to book right away
- Boost trust instantly as the Google Guarantee badge increases credibility and conversions.
Are You Ready to Get More Qualified Leads and Book High-Paying Jobs?
How We Help You Win with Local Service Ads
We don’t just set up your Local Service Ads, we build a lead-generation machine around them. Most local businesses fail with LSAs because they treat them like just another ad platform. We treat it like the engine of your growth.
Eligibility Check
Before anything else, we run a Local Service Ads eligibility check to make sure your business meets Google’s requirements. Our goal is to prevent delays and rejections, so we handle this process for you and guide you step-by-step through what’s needed to get approved for LSAs.
Complete LSA Setup & Verification
Once eligibility is confirmed, we handle every step, from creating and optimizing your LSA profile to completing verification, uploading documents, and ensuring you’re eligible for the Google Guarantee.
LSA Strategy Tailored to Your Business
Every local business is different. We build a strategy focused on your service areas, your most profitable services, and your ideal clients to get you the best ROI.
Google Business Profile Optimization
Local Service Ads work best when paired with a strong Google Business Profile. We fully optimize your GBP to boost visibility, reviews, and conversions.
Advanced Lead Tracking & Call Analysis
We set up lead tracking and analytics to show you which leads are turning into jobs, so you can improve performance month after month.
Ongoing Optimization for Maximum Results
We don’t stop at setup. Our team continuously refines your Local Service Ads to improve lead quality, reduce cost per lead, and help you close more high-paying jobs.
FAQs On Local Service Ads
Local Service Ads (LSAs) are a Google advertising solution designed specifically for local service providers like plumbers, HVAC engineers, electricians, and cleaners. They appear at the very top of Google search results when someone searches for your services in your area. LSAs show your business name, reviews, contact details, and a “Google Guaranteed” badge — helping you build trust instantly and generate more qualified leads.
Local Service Ads work on a pay-per-lead model, not pay-per-click. That means you’re only charged when a potential customer contacts you directly through your ad. When users search for services like “boiler repair near me” or “emergency plumber,” your LSA can appear at the top, allowing customers to call, message, or book you directly from the ad.
The biggest difference is how you’re charged and where your ads appear. With Google Ads, you pay for every click, and your ads appear below LSAs. With Local Service Ads, you only pay for qualified leads, and your listing shows above all other ads with a Google Guarantee badge, which builds more trust and boosts conversions.
LSAs use a cost-per-lead model. Instead of paying for clicks or impressions, you’re only charged when a potential customer contacts you through the ad — by phone call or message. The cost per lead varies based on location, industry, and competition, typically ranging between £15 and £60 per lead in the UK.
Local Service Ads are available for approved service-based businesses such as Plumbers, HVAC, Electrician, Roofing, Appliance repair, Carpenter, Carpet & Upholstery cleaning, Countertop services, Fencing services, Flooring services, Foundations services, Garage door, General contractor, Handyman, Home inspector, House cleaning, Junk removal, Landscaping services, Lawn care, Pest control, Pool cleaner, Pool contractors, Removals, Snow removal, Tree service, Water damage services, Window cleaning, Window repair etc. To qualify, you must pass Google’s background checks, provide proof of insurance, license if applicable, and meet eligibility requirements.
Our clients often see results within 7–14 days of going live — including more qualified calls, higher conversion rates, and up to 3× more leads compared to other ad types. LSAs are highly effective because they target people ready to book right now. Results improve over time as your reviews grow and your ad ranking strengthens.
Setting up LSAs involves several steps:
- Business Verification
- Proof of insurance
- License verification
- Completing background checks (if required)
- A verified Google Business profile (GBP)
- A minimum requirement of 1-5 reviews on your GBP.
At Juwealth Digital, we handle the entire process from start to finish to ensure fast approval and maximum results.
The Google Guarantee verification process typically takes 1 to 3 weeks, depending on how quickly you provide the required documents and complete background checks.
Leads from your Local Service Ads are sent directly to you via phone call, text, or email, depending on your settings. You’ll also see them in your LSA dashboard, where you can manage and respond to enquiries quickly.
Google Guaranteed ads show right at the top of Google search results, above traditional ads and organic listings — giving you premium visibility and a better chance to win more leads.
Our Services
Explore our Digital Marketing Services for Plumbers, HVAC, and Gas Engineers.
Website Design
We don’t just build pretty websites; we build strategic, conversion-driven websites that keep your phone ringing and your calendar full of paying customers.
SEO
Our SEO strategies are built specifically to help your business rank higher on search engines, and to also attract local customers searching for your services.
Paid Advertising
Whether you're looking to appear at the top of Google local search, or stay top-of-mind with retargeted ads, we drive campaigns that turn clicks into calls.
Social Media
We create and manage engaging social media content that positions your business as the go-to expert in your local area, so you stay top of mind and keep the calls coming.